Click here for news archive.




Sonic Youth In A Mitsubishi Ad?
May 18, 1999

Today, I received an e-mail from David W. Anderson:

"I was watching an advertisement for the Mitsubishi Eclipse that features the word "Youth" prominently and has music that sounds like SY. I can't believe they would license their music to a car company, so I am assuming it is a knockoff. Any word on reaction from the band? I would think they should do something to stop this.
Just curious."

Jani

Sonic Youth, initially comprising of guitarist / vocalists Thurston Moore and Lee Ranaldo, guitarist / bassist / vocalist Kim Gordon and drummer Richard Edson, were formed in New York City in 1981. A product of the No-Wave music scene of the late 1970s, the group had their roots in abrasive, experimental music, with Moore and Ranaldo having previously worked with the experimental composer Glenn Branca. The band were joined in 1985 by drummer Steve Shelley, and have now recorded 14 albums together, as well as many side and solo projects. Their work has been consistently challenging and innovative, and they are widely regarded as one of the most intriguing and influential bands of their time.